RE: [epub] e-zine or e-book sales?

["Michael Werner" <dmw@xxxxxxxxxxxx>]

From: "Michael Werner" <dmw@magicnet.net>

Angela Adair-Hoy wrote:

Michael,

A large firm that I'm not allowed to divulge has expressed an interest in
eating my e-
mag. I quoted them 3 times my annual revenues. If the emags you're trying to
buy
have no revenue...well, I just don't know, but am interested in hearing the
answer from
someone!!   :)

Ang
===========================================
Are your revenues based on the books that you sell, leads for which came via
newsletters?

I'm thinking about offering nothing up front with a figure somehow tied to
sales that come from the newsletters for one year.  In other words, I'll
take over publishing the newsletter that, let's say has 5,000 subscribers.
During the course of the year I drive it to 10,000 which, for simplicity's
sake, averages to 7,500 suscribers over the course of the year.

So, based on that ratio (5:7.5), two-thirds of all sales driven by the
newsletter came from the original list subscribers (assuming no fallout). .
. I'd then pay an agreed "royalty" on two-thirds of the sales.

Make sense?

Thanks, regards, and adios,

Michael Werner, Publisher
Wanna escape the rat race?  For free subscriptions, send blank e-mail:
mailto:getout-subscribe@topica.com
Contact me directly:  mailto:dmw@magicnet.net


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