Re: [epub] Digest Number 211 - Local Ezine Issues

[KnowledgeTree Press <cmerrick@xxxxxxxxxxxxxx>]

From: KnowledgeTree Press <cmerrick@mindspring.com>

Stephanie,

I would assume you are speaking about localization in 
terms of a local UK issue, a local Germany issue, etc.

If so, I think it would become cost prohibitive for 
most ezine editors to maintain local-specific content
for each issue. Also, figure in the cost of localized
marketing in order to build a large enough subscriber
base for the specific local issue to make it profitable
and the task becomes somewhat challenging.

It seems that it would also require at least one staff 
person living in the local country to ensure accurate
and applicable content.

For instance, if I published a UK local issue of the
"FreeBee Hunter Ezine", I would almost certainly need
someone in the UK to locate freebie offers, contests
and sweepstakes available in that country (most U.S.
offers do not apply to foreign visitors). They would
also need to write consumer related article specific
to the local culture, etc.

Also remember, unlike print publications, there are
relatively few ezines that carry a cover price, and
classified ads simply do not generate the revenue that
print publication display ads generate.

Speaking strictly for myself, I simply do not have the
time or resources to establish and maintain a local
specific issue of my ezine, even if 5000 UK local came
begging for it. Unless of course they were willing to 
pay $20 to $30 each for the priviledge! :o)

Well, just thought I would give my take on the issue.

Best Regards,

Calvin Merrick
KnowledgeTree Press
KnowledgeTree Consulting

 
At 10:21 AM 08/20/1999 +0100, you wrote:
>From: "Stephane Giraud" <ebusiness@capitalexpertise.com>
>
>Hi Brian and list members,
>
>So, it seems that nobody considers localizing an ezine, since
>there was no reply whatsoever to my previous post.
>Interesting, as I got few people in Europe asking me if they
>should use US English rather than UK English for their
>Internet communication (web content and ezine).
>I would have assumed that successful Editors would have tried
>to expand and repeat their success in other countries like
>it's the case in the (Print) Publishing Industry.
>Maybe it's because there aren't any big ePublishing houses, or
>that most ePublishers are still in the amateur field (as
>opposed to registered companies, not related to making money
>or not, or professionalism in writing...).
>
>Could I get any input at all from the list?

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