[epub] Re: Original Articles In E-zines

["Paul Myers" <arkham@xxxxxxxxxxx>]

From: "Paul Myers" <arkham@buffnet.net>

Kim,

> I say drastic, because I did something I hadn't seen anyone else
> do. I omitted the articles. 

Hmmm. Hmmmm......


> As many of you, I subscribe to numerous e-zines. They all seem to 
> be the same, mine included.

This is interesting. I've long suspected something that I couldn't really 
believe could be true. Reading this thread makes me wonder. The odd 
suspicion is that, just perhaps, my high retention rate might be directly 
related to the fact that I have a lot of editorial content.

Not that the articles are stale or retreads, but the actual Op/Ed stuff 
draws WAY more commentary than even the wholly original articles. (Hey, 
how many people write about kitten sales?)


> It's been mentioned on the list, over the last couple of days, 
> about the large amount of marketing e-zines. After my experience, 
> it seems quite clear to me that e-zine subscribers are looking for 
> more original content. Whether that means more original articles, 
> or LESS articles altogether, I haven't figured out yet. 

I think they want human perspectives, whether on the subject or just 
Life, The Universe, and Everything. Or real nuts and bolts "how to."

An example that fits what Mary mentioned. Lots of people talk about what 
to do to write good classified ads. I did a bit on that a couple weeks 
ago that used a real example. Best ad I've ever read. And told people why.

THAT got almost as much response as my editorials. It wasn't particularly 
brilliant, but it was *different*, and I think that's the reason for the 
response.

Mary's right, I think. All the ezines that I read as soon as they drop 
into my mailbox have that one thing in common. (Damon Zahariades and 
Nancy Roebke are especially good at that.)

Hmmm....


Paul

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