[epub] Re: multiple newsletters

[UKJ <ukjerry@xxxxxxxxxxxxxxxxxxxx>]

From: UKJ <ukjerry@paychecks-online.com>


hope this helps......

> Message: 1
>    Date: Tue, 16 Nov 1999 11:16:38 -0600
>    From: Bobbi Chukran <bobbi.chukran@mindspring.com>
> Subject: Publishing Multiple Newsletters....


> My question is:  what are the advantages of doing more than one newsletter,
> especially if the topics are related?  


I wouldn't know about doing multiple newsletters on similar subjects.
BUT, I do know that my 2 newsletters are totally unrelated, have a
minimum cross-over with subcribers, around 150 i guess, out of a
combined
base of over 9,000.

This helps me effectivley work 2 DIFFERENT markets. PROFITABLY.

 
> Is there some point where your efforts are diminished because you simply
> have so much to do?

getting up some days does that ;).

But ya gotta set priorities.
Best of all those priorities aren't set in stone.
One day can press you to do one thing, the following is something else.
 
> I'd really like to start this second newsletter, cause the idea has bit me
> you-know-where and won't let go--<G>.  But I'm afraid to not focus on one
> thing...


If it feels good, go for it.
What have you to lose????

I used to run a selection of the freebies stuff in my bis-ops ezine.
Response levels were ok, but nothing to write home about.
Some bis-ops subscribers wanted a separate list so they could still
get the free stuff, so I obliged them.

Best move I ever made.
More people want freebies than bis-ops info.
I get heaps of ad-swaps with unrelated lists like jokes, humoUr etc,
who for the most part dont want bis-ops ads in their ezines.

my bis-ops ezine has been going 2 years & has 4000 subscribers.
Freebies started 12th Feb, & has over 5000....
I average between $500 & $1000 a month from the free stuff.
Thats all pay per lead/click stuff, I dont sell the ONE ad space I have
in it.

The bis-ops, earns me a lot more via ad revenue, & a separate solo
mailing list.
BUT it sure is a PITA trying to swap ads at times.
Most bis-ops ezines already have multi-cross overs in their subscribers.
So the only promoting I do for my bis-ops ezine, is via a couple of
ad-co-op deals & inviting signups via my web-pages. 
AND of course a small mention about a bis-ops *sister* ezine in the
freebies one.

 
> And do people get confused by your publishing so many different things?  

nope.

>I
> guess this is what I'm most afraid of, since there is a large crossover
> population in my subjects....

the only advice I can give is that you *Suck it & see*
I would never have thought of going for 2 ezines on my own.
It was just a suggestion from existing subscribers that was
given free reign & worked.

i will say that I write BOTH in a similar style.
Have learnt a long time back that a chatty, talk to
the subscribers as if you were down the pub, over a beer, type
way of writing, works for me.

You know your own subscribers & the subject matter. ASK THEM..
Listen to what they have to say, I did & it worked bigtime.

Be  Lucky
L8r
UKJ
(back to under my rock)



-- 
FREE mouse pad for ALL subscribers. You will get FREE CDrom's,
software,FREE sweepstakes and contests,Free trial magazine 
subscriptions WIN cash, PC's, vacations, cars and more. 
All this brought to you (almost)daily
A1 Freebies Online. Don't miss out; subscribe Today!
mailto:a1freebies-subscribe@onelist.com  
http://www.paychecks-online.com/free/index.htm

--------------------------- ONElist Sponsor ----------------------------

  Hey Freelancers:  Find your next project through JobSwarm!  
  You can even make $$$ in your sleep by referring friends.
<a href=" http://clickme.onelist.com/ad/jobswarm1 ">Click Here</a>

------------------------------------------------------------------------
Epub is sponsored by http://Ezine-Tips.com/
Subscribe to Ezine-Tips: mailto:join-ezine-tips@sparklist.com

To subscribe to Epub, mailto:epub-subscribe@onelist.com
To unsubscribe, mailto:epub-unsubscribe@onelist.com
Digest version: mailto:epub-digest@onelist.com
Epub archives: http://EzineSeek.com/archives/