RE: [epub] Digest Number 265

["Rhoberta Shaler" <optimalize@xxxxxxxxxxxxx>]

From: "Rhoberta Shaler" <optimalize@earthlink.net>

Hello, Ann & Everyone,

I publish three different offerings, one daily, one
weekly and one monthly.  Yes, it keeps me on my toes
and the reason I choose to do it is this.  There are
folks who tell me that the Daily Quotes & Tips for
Optimal Living are very important to them.  Others tell
me that they enjoy the weekly offering that emphasizes
creating and maintaining a high level of personal and
professional integrity, LifeLinedUp! (TM). The third,
OPTIMIZE! The Journal for Optimal Living is a long read
designed to be enjoyed with a warm cup of something in
much the same way a magazine is poured over.  Although
the information is all for personal and professional
development, the target groups are different as is the
availability of readers' time, it seems. .

There is another reason.  I find that writing this
often provides me with much material for my books....so
it is multi-purpose.  For the same reason, I also
maintain a discussion forum.

Hope this helps.

best regards,
Rhoberta

Rhoberta Shaler, PhD
Speaker, Consultant, Author
The BREAKTHROUGH Center, Issaquah, WA
http://www.optimalu.com
http://www.breakthroughcenter.com
http://www.LifeLinedUp.com
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Getting LIFE LINED UP! (TM) Powerful, Practical
Strategies to Achieve, Improve & Enhance Your Personal,
Professional and Corporate Success
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Free Daily Optimizers!
mailto:subscribe-qt@optimalu.com
Free monthly ezine, Optimize!
mailto:subscribe-olm@optimalu.com


From: DayCareAnn@aol.com

In a message dated 99-11-17 04:22:57 EST, you write:

>  From: Bobbi Chukran <bobbi.chukran@mindspring.com>
>  Subject: Publishing Multiple Newsletters....
>
>  <<Ann Deaver,
>  Publisher, Owner, Moderator
>  HeadScraps-subscribe@onelist.com
>  FamilyAndFriends18-subscribe@onelist.com
>  FamilyDayCare-subscribe@onelist.com
>  ............>>
>
>  Hi Ann and the rest of ya'll--
>
>  A little while back, I asked a question about
starting multiple
>  lists/newsletters, and got no response.  I know
there are people on this
>  list that do more than one thing.
>
>  My question is:  what are the advantages of doing
more than one newsletter,
>  especially if the topics are related?  And how do
you juggle your schedule
>  to do it all?  I'm doing one right now, and the
number of subscribers has
>  grown to almost 500 in about a month.
>  Is there some point where your efforts are
diminished because you simply
>  have so much to do?
====================
Hi Bobbie..........well I have two humor ezines,
because I discovered I had
two very different groups of folks reading the first
one.  The second one
started out as just a list to family and friends (hence
the name). When I
found a number of the readers of HS would rather not
have adult jokes, I
started sending them to my private list.  So that is
how the two ezines
evolved.

The first one HeadScraps(tm) is now oriented towards
familys and adults who
do not care for strong language mixed in with their
humor and columns and
other items.  It is so squeaky clean an eight year old
can subscribe without
his/her parents having to scan their reading material.

The second one has evolved to the point where the subs
outnumber the first by
2 to one.

But, in neither one, will I publish anything that seems
to pick on a
particular set of folks...I won't even allow blonde
jokes.......and everyone
seems to like that idea.

Also we expanded both from plain humor to humor based
with columns,
contributions of original writings, poems, household
hints, computer tips,
consumer tips.....so they are more a magazine (e-zine,
since it is online
only) than just a humor newsletter.
================
>  I'd really like to start this second newsletter,
cause the idea has bit me
>  you-know-where and won't let go--<G>.  But I'm
afraid to not focus on one
>  thing...
===========
Well, it does get overwhelming if you are doing a lot
and trying to do it
alone.  I solved that problem by asking the readers if
anyone would like to
help me put the issues together.  The first lady I
found was great, but
family pressures and problems got to be too much for
her.  Then I found my
managing editor and another lady who really didn't work
out very well as she
refused to follow directions about how I wanted things
published and
formatted.  Then we found my associate editor and she
is great and still
learning, both about computers and the ezine.  We
didn't have titles until
the second lady came and I got to trust the first one
very much as we tend to
think and react the same way to things and have the
same goals in mind.  She
is a real team player as is the second, less
experienced lady.......so we had
to come up with titles........LOL.......and it works
for us.  You may decide
to do it differently.  That is what is so great about
doing this.  You get to
decide how YOU want to do it.

We now have about 4K subs and are gaining more daily.
The first ezine, HS,
is published Mon, Wed, Fri and the second, FF18, is
published Tues and Thurs.
==================
>  And do people get confused by your publishing so
many different things?  I
>  guess this is what I'm most afraid of, since there
is a large crossover
>  population in my subjects....
===================
Well, you could have a different one for each subject.
Not sure what type of
subjects so it is hard to come up with ideas without a
better knowlege base.
==========
BTW.......the familydaycare is a discussion list for
family day care
providers.  I was in business for 13 years doing just
that. When you run a
home daycare, you are all alone accept for the kids and
your clients, when
they drop off and pick up the kids.  It is a place to
get ideas on how other
folks handle things. contracts, meals, clients,
problems, and to vent. 'Cause
sometimes when dealing with parents, you really need a
place to vent where
the other folks know exactly what you are talking
about.
Folks who haven't been in the business have the idea
that you are just a
babysitter and have a really easy job and really don't
do much.  Some folks
will ask you when you are going to get a 'real'
job!......LOL......It is
really hard work for very little pay and a lot of
responsibility and I
averaged 70 to 85 hours a week without scheduled
vacations and holidays.  And
there are a lot of folks doing it who have another
source of income so really
don't take it seriously.  We try to instill a better
sense of responsibility
in those folks.

Well hope that answered some of your questions.  Feel
free to ask
whatever.....I'll do my best to give you my
opinions!.........Hugs........Ann

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