Re: [epub] Re: Asking subscribers

[David Carter <david@xxxxxxxxxxx>]

From: David Carter <david@emgroup.com>

Hi Mani

 >>Your zine should concentrate on reaching the most targeted prospects you 
are addressing.  There isn't much use in attracting the tire-kickers who 
won't ever become customers or loyal readers. <<

An excellent point which really got me thinking. Unlike most people on this 
list, I didn't launch my ezine myself, I took it over from two friends of mine.

I can't help but think that some - perhaps a large number - of the 
subscribers I have inherited would fall under the description of 
"tire-kickers". And although, like anyone, I don't like losing subscribers, 
I must admit that it's crossed my mind that perhaps I should "encourage" 
any tire-kickers like this to unsubscribe, like you say they are unlikely 
to become customers or loyal subscribers.

You've certainly given me some food for thought, thank you.

David

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