[epub] Circulation expectations....

[geocities <turnershouse@xxxxxxxxxxxxx>]

From: geocities <turnershouse@geocities.com>

Hello all,

    I'm a long time member of this list, but to be honest I generally lurk.

    I have a question for you all.  Please bear with the explanation.

    I'm launching a couple of new ezines in early February.  I believe that
one is quite original, while the other is kind of an improved rehash of 70
thousand others.

    The original one will be quite attractive to advertisers because it's
aimed at a non-traditional market segment.  On the other hand it will be
more difficult to build because the people it's aimed at are not traditional
eziners.

    The other is a bit classic in nature, but I hope to win converts to it
by doing a better job at it.

    I plan to try and build circulation by the following methods:

    First: publish in "NEW LIST" (Internet Scout Project)
    Second: work VERY hard to do reciprocal trades for publicity.  I'm going
to offer a 1 for 2 or 3 deal to make it more attractive.  That is you
publish and ad for my ezine now, and I'll publish 2 or 3 of yours (depending
on circulation) within 6 months to 1 year.  That way they can feel
comfortable that while I'm just starting, they'll get the benefit of my
higher circulation in the future.
    Third: Use a pay per subscriber system - i.e. I pay you $0.01-0.03 per
subscriber.
    Fourth: Hold prize drawings, with each subscriber you sign up being
worth one "ticket" in the drawing.  ie. have a custom cgi script set up such
that subscribers can "invite" others to join the list.  For each person who
signs up, the referrer gets a chance to win a CD or book.  The system would
be automated, and I'd do this every month (maybe every 2 weeks).  I'm
thinking up ways to make this as "abuse proof" as possible, as I don't want
to spam anyone (the idea is for others to invite friends who might be
interested).

    I'm going to do this in order.

    OK, here are my two questions:

    1. Does this plan sound reasonable?  Any ideas to add to it?
    2. Realistically, if I work hard with these 3 angles, where can I expect
to be circulation wise within 6 months?  How about 1 year?

    I know this is going to depend on a zillion factors, but I want a feel
round about what I could expect.

    At first I was hoping to build a base of 5-8 thousand users for my main
ezine by years end.  But thinking that through that works out to about 20
new subscribers per DAY.  That's a lot.

    I guess what I'm hoping for is an idea of how fast you can build
circulation if you're working at it, in the manner described.  Just your
experience or a vague idea would be appreciated.

    By the way if anyone needs some custom CGI work done (something like
what I describe above) let me know.



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