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RE: [epub] pay-per-visit
From: "Sam Hendricks" <sam@webadvantage.net>

From: Nathan Lynch <nlynch2@bellsouth.net>

>>I was wondering what kind of goals in relation to how many visitors
that you want and how much you want to spend.  Here are my goals
I want to receive at least 500 targeted visitors just from GoTo.
Do you think that I should just set as many words as I think that
will get from the previous months totals for each word?<<

Our goals are basically to get targeted traffic. We haven't set any number
goals as of yet, although we have been looking over our listings with the
plan of maybe changing some keywords. The great thing is you only pay for
the clicks that you do get. If any particular keyword is not doing that
great, all you have to do is change it. One thing to keep in mind is that
the keyword you bid on... is the one you get. For example we wanted to bid
on "e-mail marketing". Just think of the different ways people type in
e-mail, email, ect. If you use the tool that I mentioned, you can pick the
version that gets the most traffic or bid on all if your budget allows.

As for the amount of keywords vs. targeted visitors, I would say start with
a budget for what you would like to spend in one month. You can track those
listings weekly to see what is what. Then you can add more keywords or up
your bids accordingly to get the traffic you want.

Hope this helps,
Sam Hendricks
mailto:sam@webadvantage.net
Web Ad.vantage's Marketing Tip List
http://www.webadvantage.net/tip.asp



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