[epub] Re: Formatting ezines

[Dave Lenweaver <del@xxxxxxxxxxxxx>]

From: Dave Lenweaver <del@lenweaver.com>

Deborah,

When we went through our formatting period I found several items that may
help. If you use MS Word make sure that any "auto-correction/formatting" is
turned off. Especially smart or curly quotes as a ' comes out as ,. This
prevents <we're> from coming out as <we,re>.

I also use the courier font at 10 point when keyboarding the newsletter.
This helps spot format errors as well. I also tell my readers the newsletter
looks best when viewed with the fixed width font courier. We publish recipes
and the tabular matter looks best and is more readable when so viewed. This
could somehow be contributing to the 80 column problem.

Another item that a lot of publishers are not aware of is making links live
for AOL users. I heard from a colleague that a simple URL will not work for
AOL readers. To make it live you must include the html code as follows..

<a href="http://www.andersoncreations.com">Click here</a>
http://www.andersoncreations.com

The first line allows AOL readers to click and the second line allows other
to click. I tried this without the second line once and received several
emails chastising me for my indiscretion. I now include it to be on the safe
side.

The redirect worked fine.
--------------
Dave Lenweaver
http://www.foodweb.com
FoodWeb - If it's about food, it's on FoodWeb.




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