Re: [epub] Unsubs

["Jim Turner" <profitmaster@xxxxxxxxxxxxx>]

From: "Jim Turner" <profitmaster@earthlink.net>

> From: jahale95@yahoo.com
>
> Hi Everyone,
> I publish a monthly ezine for women.  For some reason this month
I
> paid more attention to my unsubs (after issuing it) than usual.
When
> I issued I had 3904 subscribers.  After all the dust had settled
I am
> down to 3870, a loss of 34 or almost 1%.  Is this normal?  Or is
it
> unusually high?  I'd appreciate the group's wisdom.
> Thanks a lot,
> jackie
> The Balanced Woman
> http://www.betweenfriends.org
>

Jackie...

The number of unsubs is very much related to the manner in which
you get your subs. If you use a sub service, you can generally
expect to get a higher unsub rate. Although 1% is not that high.
Mine is around 0.4%

Another factor that may be contributed to your relatively high
unsub rate is that fact that you publish on a monthly basis. Some
people are subscribed to so many ezines that they forget they ever
signed up for your ezine, since it comes out on a monthly basis.
Try increasing your frequency and see if it improves.

With regards,

Jim Turner
-------------------------------
"ONLINE MOONLIGHTING dot-COM"
http://www.WebProfitSource.com
-------------------------------



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