[epub] HTML ezines

["Dr.MANI Sivasubramanian, M.D." <sivaraj@xxxxxxxxxxxxxxxxxxxx>]

From: "Dr.MANI Sivasubramanian, M.D." <sivaraj@giasmd01.vsnl.net.in>

Hi all.

I've been considering the pros and cons of changing over to
a HTML formatted version of my ezine, but can't think of any
solid benefits over and above:

- being visually more appealing

- ability to track the number of times the ezine was read

- offer banner advertising, with better tracking of responses

If others could point out some benefits of running a HTML
version of an ezine, I'd greatly appreciate it.  Also, are there
any statistics on the percentage of readers who opt for the
HTML version as compared to text-only versions for ezines
that are published in both formats ?

Thanks for your response.

Sincerely

Dr.Mani Sivasubramanian, M.D.
Cardiothoracic Surgeon
******************************

Dr.Mani Sivasubramanian, MD
Editor, THE HEART BEAT
http://www.drmani.com/ezine.shtml
mailto:editor@drmani.com

******************************

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