[epub] HTML Statistics

[Doug Green <flowers@xxxxxxxxxxxxxxxxxxx>]

From: Doug Green <flowers@simplegiftsfarm.com>

I am unfortunately unable to document these stats - its in my head from
somewhere. ;-) Given the amount of information I process in a day - as you
might imagine this makes them somewhat fraught with uncertainty. :-)

HTML was chosen 60:40 by beginners on the net.
It is chosen 20:80 by professionals or experienced net users.

The difference was due to the beginners liking the graphics content - the
"gee-whiz" factor.
The "professionals" wanted data without hassle.

It also depends on how you set up your html (as I understand these things).
If the html *demands* the reader constantly hook up to the Net so the ad
can be served - you'll lose readers hand over fist because most readers
like to download and read offline.

If the HTML is set up to read offline without connection - you'll lose
advertisers who want to deliver a rotating or active banner.

**I suspect as was mentioned by another reader that the important thing to
consider is your target audience and what you are asking them to do in your
newsletter.**

Doug Green

Garden writing because it's fun. http://www.simplegiftsfarm.com
Ken Evoy's done it again! http://myks.sitesell.com/review.html




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