Re: [epub] Why press releases work

[Eva Almeida <admin@xxxxxxxxxxxxxxxx>]

From: Eva Almeida <admin@ebooksnbytes.com>

Hi Dr. Mani!

>Today, entry barriers into just about any facet of online
>publishing are becoming higher.  Gone are the days when
>you could slap together a collection of thoughts, ramblings
>and a few interesting websites, find a few gullible advertisers
>to run three line classifieds on it for $10 apiece, and call
>yourself an ezine editor and rake in big bucks :-)

I definitely agree!  I am going to drive that point home when
I do my next issue of The Marketing Edge Tip-Zine since
it will be focusing on Ezine Publishing...

>It is now hard work consistently developing and putting
>out a quality e-pub.  And when someone of the caliber
>of Eva writes about thinking of getting *better* - well, it
>is time for the rest of us to wake up and look afresh at
>our publications, because Eva's is one of the best ezines
>I've ever read !

Wow!  I had to read this over twice to make sure that
you were talking about me!!  I have been debating
whether to continue my ezine since I wasn't sure if
it was worth it anymore... I kept thinking, "Do people
read this? or "Is it worth the hours it takes to write
and research this?"  But, when someone like
yourself whom I really respect says such a powerful
statement about my work, then it makes it all worthwhile!
Thank you from the bottom of my heart!!  I hope this will
give other e-publishers a lift to know that they probably
have people that feel the same about their publications.
I know I could read a list of names of ezines and editors
that I look forward to reading their publications when they
arrive in my in-box, so I know this could be true!  

>But I'm also sure that if many people start *copying* the idea,
>it's novelty will wear thin.  Instead, what we e-publishers should
>be doing is try and think of more out-of-the-box styles, 
>which may be better suited to our unique readership, to add
>appeal to our ezines.

Yes, I agree and I found that asking what my subscribers
wanted more of really helped my ezine.  I found that they
wanted more reviews of marketing tools and ebooks etc.
I would highly recommend asking your subscribers what
they would like to see more of in your ezines.

>For instance, from a long monthly e-letter, I changed over to
>a shorter version with only one aspect of the content (feature
>article, OR news, OR first person story) per issue. It not only was 
>simpler to put together, it brought down my unsub rates, since 
>readers knew what an issue was about, and either read it or
>trashed it :-)  It also made each issue much shorter.

Yes, that definitely works for those that have a lot of content
to share in each issue.

>Brian, maybe we should have a contest for the best unconventional
>e-publishing idea list members can come up with by end-March ?!

Hah!  I'm game!  Let's start out making a list of ideas... Marie Williams,
what do you think since you have some excellent articles on ezines.
What should e-publishers add to make their ezines unique?

Take care,

Eva


*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*^*
Eva Almeida, Publisher, eBooks N' Bytes Informer
Subscribe: mailto:ebooksnbytes-subscribe@topica.com
http://www.ebooksnbytes.com/?sig

Publisher of The Marketing Edge Tip-Zine
Subscribe: mailto:freeinfoclub-subscribe@listbot.com
http://www.marketingedgetips.com/?sig

Assistant Editor of the ProsperPlus Weekly Gazette
http://www.roibot.com/w.cgi?R392_Prosper
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