[epub] Unique Ideas

["The Life in Africa Foundation" <mzungu@xxxxxxxxxxxxxxxx>]

From: "The Life in Africa Foundation" <mzungu@lifeinafrica.com>

(Note: was "Why press releases work")

> maybe we should have a contest for the best unconventional
> e-publishing idea list members can come up with by
end-March ?!

> What should e-publishers add to make their ezines unique?


I've got something unique that I invite any of you to use!
You guarantee some loans for the African poor and I'll give
you free unique content, free publicity AND the satisfaction
of knowing you did something really great in the world.

Here's the deal:

At the Life in Africa Foundation, we guarantee loans for the
African poor to invest in micro-businesses, housing,
education, or to get through a financial crisis.  In fact,
it's our readers who guarantee the loans.  We use our site
http://LifeInAfrica.com and our email publications to tell
people how their guarantee funds are being used, by whom.
Pictures and all.  As the loans are paid back, the guarantee
funds are recycled, so a single contribution continues to
guarantee loans on into infinity.  Alternatively, you can
provide funds for a limited period of time (2 years), and
all you donate is the interest earned over that period.

If any of you publishers would like to contribute to the LiA
Loan Guarantee Fund in the name of your ezine, I'll provide
you with a monthly paragraph on who your funds have
guaranteed, and what those people are doing with their
loans. You can use it in your ezines, and make a very human
and humane impression on your readers.  You'll also get free
publicity at http://LifeInAfrica.com and in our
publications, since we mention the guarantor with each
borrowers' story.  (I'll be happy to include links to your
websites too.)

Our loans range from $70-$200.  A third of the amount
guarantees the loan, so if you contribute $200, you
guarantee up to $600 in loans at any given time.  Our
borrowers' stories, which you can see examples of in the LiA
donor report at http://LifeInAfrica.com/give/report.htm,
touch again and again on the same issues -- keeping the
children in school; families separated by economic
circumstances or war, who want to be together; people who've
worked hard all their lives and have nothing (and I mean
really NOTHING) to rely on in their old age.  Ideas, dreams,
hope and energy -- frustrated by a lack of capital.  $200
may not sound like a lot of money, but for a family that
survives on $70/month or even less, it's the chance of a
lifetime.

Think about the loyalty effect on your readers.  Think of
the people whose lives you would impact.  Think about the
free unique content and free publicity.  Just think about
it.

Please contact me if you're interested.  Demand for this
service here is incredibly high.  We really need more
guarantee funds urgently.

Christina Jordan
Kampala, Uganda
http://LifeInAfrica.com

/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\

Letters from Uganda: biweekly stories about life
  in East Africa mailto:uganda-subscribe@topica.com
Letters from W. Africa: a travel adventure through 5
  countries mailto:westafrica-subscribe@topica.com
Lasting Impact: weekly stories about the extraordinary
  impact of small loans on the lives of the African
  poor mailto:micro-success-subscribe@topica.com

/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\*/.\



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