[epub] Re: Letter to subscribers

[jedsweb2000@xxxxxxxxx]

From: jedsweb2000@webtv.net

Jan,

You make some very good points here.
You could also take an apologetic tone: "I am sorry that you feel that
way. Constructive criticism is always welcome. I have not had any other
complaints but would be open to your suggestions..."

The last sentence goes to my main point. Deborah (who requests feedback
for her ascii art in every issue) has not had other complaints. This
subscriber offered very unconstructive, even derogotory criticism.

My suggestion to: Send the complainer a little note "Thanks for your
input. Please feel free to unsubscribe" is perhaps rude.
Build on it as Jan suggests.

It is intentionally flip. Why? Because whether you are running a hobby
list or building a business, you cannot do business with everybody.
Period.

Because of the nature of this subscribers comments and the fact that
there are no other major complaints, a flip reply (dress it up if you
need) is required in order to move on with business and get it out of
your mind.

Now, if you are getting many such comments, you've got work to do.

I do not have a copy of Deborah's original post. Perhaps if she could
send it in again you could all see why I believe that a quick dismissal
is proper and necessary. Anything more is over reaction and a drain on
your ability to move forward in a positive manner.

Best regards to a great list,

Steve
http://www.jedsweb.com

-----original message-----
I think the premise is good. It is a reply, and replies have to be made. 
Send the complainer a little note "Thanks for your input. Please feel
free to unsubscribe". 
It's short and to the point, but very impersonal. Something like this
might get the job done, plus give them an opportunity to come back. 
"Thanks for your input. I will especially consider what you said about .
. . If you are still unhappy with us, please feel free to unsubscribe at
this point, but please keep us in mind and come back for a visit when
you can. We value you as our customer." 
The minute we hear in our minds the customer's words "Good-bye" is the
time to start "back-pedaling" and decide how we can change it. It is
never too late. 
If you find yourself somewhere down the line with too many of those,
send out a questionnaire WHILE YOU STILL HAVE CUSTOMERS! 
:)) 
A good process for sending a questionnaire is to spend a day or so
writing the list of questions you want answered. Try and keep it short
and to the point. 
"What would you like to see different in our fabulous ezine?" "Is it too
long?" "Too short?" "What kind of content would you like to see?" "What
do you especially like about it?" 
Hope I've been of help,
Jan 
Want to start your day with a lift? "Don't Worry, Be Happy!" is a free
weekly ezine that keeps you motivated, happy, and headed toward success.
Don't miss Jan Tincher's NLP Technique of the Week! Click NOW for your
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