Re: [epub] Making Ezines Unique!

["mvg" <mvg@xxxxxxxxxxxxxx>]

From: "mvg" <mvg@spiralcomm.net>

Bravo Marie!
I think even reading other ezines becomes inhibitive to the creative
process, especially if they are in the same field as yours. So, while I
receive a lot of technical info by email, I stay away from my competitors.
And I agree ideas are everywhere. For instance, we sell plants. On
Presidents Day, we related to the gardens of past Presidents and provided
links for people to visit as well as information they may find interesting
but would probably not sort out for themselves, like Lincoln and Monroe were
neighbors and gardening buddies. Just sticking to one avenue would be
boring. I find each idea spawns another. Our newsletter incorporates the
diary with the sale with some outside links. It is a lot of fun. The day it
isn't any more I stop.
V.J.
Mountain Valley Growers, Inc.

www.mountainvalleygrowers.com
THE NATION'S LARGEST SUPPLIER OF
CERTIFIED ORGANIC HERB AND PERENNIAL PLANTS
Check out  Mountain Valley Views Weekly for What's New, Hot and on Sale
www.mountainvalleygrowers.com/Weeklyspecials.htm
----- Original Message -----
From: Marie Williams <marie@writeadvice.abelgratis.com>
To: <epub@onelist.com>
Sent: Sunday, March 12, 2000 3:14 PM
Subject: Re: [epub] Making Ezines Unique!


> From: Marie Williams <marie@writeadvice.abelgratis.com>
>
> RE: Hah!  I'm game!  Let's start out making a list of
> ideas... Marie Williams, what do you think since you
> have some excellent articles on ezines. What should
> e-publishers add to make their ezines unique?
>
>
> IN REPLY: Thanks, Eva! Talk about presenting me with a
> challenge!
>
> Firstly, I have joined forces with my good friend
> Pamela Heywood from TuCats Mewsletter. We've come up
> with an idea for a totally new approach to Internet
> Marketing ezines ... more on this at a later date.
>
> Secondly, ANYONE can come up with a unique ezine. It
> helps, of course, if you're naturally creative, but
> even this is not strictly necessary.
>
> Here are my personal tips for adding a unique twist to
> your ezine:
>
> 1) READ WIDELY. Most of my ideas come from other
> disciplines besides Internet Marketing. I learn
> techniques from marketing ezines, but I get "original"
> ideas from fields such as writing, psychology, history
> and philosophy.
>
> 2) KEEP YOUR MIND OPEN. Anything can spark off an idea.
> You simply need to keep a young head on your shoulders.
>
> 3) BE INVENTIVE. Remember when you were a child and you
> had the ability to amuse yourself with a few building
> bricks or a cardboard box hour after hour. You haven't
> lost that ability to be inventive just because you've
> matured. Don't ever believe that you can't still be
> imaginative.
>
> 4) DON'T JUST PLUMP FOR TYPICAL FORMATS. Your ezine
> does not have to be the usual editorial/article/ad
> format. You could write in the form of a biography,
> diary, letters, recipes - and not just for cooking,
> one-liners, jokes, reviews ... need I go on? Any of
> these styles can be adapted to your own area of
> interest. For example, I've published some Recipes for
> Success which were interviews with e-publishers under a
> recipe type format. Anything is possible.
>
> 5) THROW CAUTION TO THE WIND. Do and be damned! As long
> as you love what you're doing who cares? As soon as you
> start taking yourself too seriously your ideas will
> start to run dry. E-publishing is meant to be fun!
> Sure, most of us are trying to earn some pennies (I'm
> British) and some are even trying to earn a living, but
> if you don't enjoy what you're doing ... well, you can
> forget about ever being unique.
>
> Marie
>
>

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