[epub] Setting e-zine policy

["Dr.MANI Sivasubramanian, M.D." <sivaraj@xxxxxxxxxxxxxxxxxxxx>]

From: "Dr.MANI Sivasubramanian, M.D." <sivaraj@giasmd01.vsnl.net.in>

Dear Fellow E-pub'ers:

Hi.  I recently had a strange, yet educational experience that
I'd like to share with you - you might be in this situation someday.

I'd shifted my list to E-groups because of its simple and usually
reliable sub/unsub process.  By mistake, I set the list's preferences
to ANYONE MAY POST, instead of MODERATED.

Within hours, around 45 messages had bounced around the list.
Many of them were nasty, accusing me of spreading a virus,
of stuffing their inboxes with trash, and demanding immediate
unsubscribes.

I fixed the problem, and sent out an apology.  And waited for one
day.

Then sent out a strongly worded ZERO RUDENESS TOLERANCE
policy statement.

If you're interested in reading the actual statement, write to me and
I'll email it to you.  But believe me, it was tough - I invited anyone
who didn't agree with it to get off the list quick, and promised that
the next person who wrote a rude note to me would get a *stinger*
in reply.

The response was overwhelming - and to my honest surprise, in
SUPPORT of my stand !

I haven't got so much feedback on any previous mail, including
surveys, polls, special offers, anything.  Nearly 4% of my readers
wrote notes of encouragement within the following 12 hours,
and most condemned the rudeness they were witness to in
the messages that had bounced around the list.

Lesson:  Although it pays to be a kind, considerate and tolerant
e-publisher, it is perfectly ok to hang tough on sensitive issues,
especially when other list members have had a chance to see
for themselves what the issue is.

Another lesson:  If you put out quality stuff, your readers will
forgive you for mistakes - even if that means filling their mailboxes
with 50 copies of your latest ezine issue :-)

Hope this helps


Dr.MANI Sivasubramanian, MD
E-ZINE LAUNCH ...the e-book to help launch your e-zine
<http://www.drmani.com/business/ezinelaunch.htm>

Subscribe FREE to'The HEART BEAT' Health-E-Zine
http://www.drmani.com/heartbeat/subscribe.htm
mailto:subscribe@drmani.com


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