RE: [epub] Advertising

["Dr.MANI Sivasubramanian, M.D." <sivaraj@xxxxxxxxxxxxxxxxxxxx>]

Hi.

> <<<I would like to know where can I find companies that sell advertising on
> web site and newsletter for other people.>>>

There are many companies, but most of them - * I think * -
give preference to the larger lists.  The reason :  I've been
listed on many many such directories over the past 3
years, with NOT ONE advertisement run to show for my
efforts.

Instead, you might concentrate on contacting advertisers
personally.  A strategy that has worked wonderfully for me -
whenever I have the time to implement it, that is - is:

* Identify a few companies that sell services or products
related to your ezine readers.

* Visit their websites, read their ezines, and identify one or
two best-fit products.

* Try and verify if they already run ads in other ezines.

* Write a personal email to the owner/ad management team
mentioning your ezine, and the benefits to them from advertising
on it.  Make a special discount offer if possible.  Include a link
to your online/email media kit.

The follow up is even more important.  Ray Owens of 'Joke A Day'
was the one from who I learnt this.  For everyone who requests your
email mediakit, send a personal follow up note asking if it had
all the info they need, and offering to help further if required.

Going further, include all your previous advertisers/contacts in a 
regular mailing list (opt-out instructions should be CLEAR AND
SIMPLE), and tell them periodically about available ad slots,
special discount offers etc. in your ezine.  Keeps your
zine in front of their eyeballs regularly.

Just sitting back after registering on directories and networks
and expecting the ads to start pouring in, IMHO, is not going
to work the way you expect.

Hope this helps.


Dr.MANI Sivasubramanian, MD

E-ZINE LAUNCH ...Start YOUR e-zine today !
<http://www.drmani.com/business/ezinelaunch.htm>

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