[epub] The vexed solo mailings debate

[Elena Fawkner <elena@xxxxxxxxxxx>]

Just to add my $0.02 on this subject ...

I send one solo mailing each week at the same time as my
ezine.  I do it, not for the advertising revenue per se, but as
a way of cleansing my subscriber database of 'freebie-
seeking tire kickers'.  I read an article a few months back on
this subject and that's the author's term for those who will
take what you have to give as long as it's free but woe betide
you if you dare pollute their mailbox with anything else.

Although I get paid for running these solo mailings, I do it
primarily as a service for the paid advertisers in my ezine
itself.  I want my subscribers to be buyers, not just passive
readers, and I find I attract a lot of advertisers because of
this policy.  In addition, I am attracting advertisers because
of my zero tolerance policy on bounced mail.  I have Aureate
Group-Mail set up to unsubscribe anyone whose mail
is returned for whatever reason.

Again, this is a way of keeping my list "clean" and ensuring
my advertisers get the most bang for their buck.

Elena Fawkner
A Home-Based Business Online
http://www.fawkner.com



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