Re: [epub] The vexed solo mailings debate

["David Carter" <david@xxxxxxxxxxx>]

Elena's post has prompted me to add my two cents - or pence :-)

I don't agree with solo mailings at all, I normally unsubscribe
from any ezine that sends me solo mailings (which are quite often
questionable get rich quick schemes) and I would never inflict
them on my own subscribers. I make it quite clear that I only use
my own subscribers' addresses to send them my weekly newsletter,
and it's never used for anything else.

There is however one exception - I am actually a subscriber to
Elena's newsletter and I reluctantly accept the solo mailings.
It's the price I have to pay to continue to receive what I
consider to be one of the better ezines I get every week. I never
read them though I'm afraid. (The solo mailings that is).

I think if you are going to do solo mailings, you need to have a
high quality ezine that is really worth reading, otherwise people
will just unsubscribe. There aren't that many quality newsletters
around.

One interesting comment Elena made was  that she does it "
primarily as a service for the paid advertisers in my ezine
itself" and that she wants "my subscribers to be buyers, not just
passive readers" .  I wonder what  subscribers think of that.
Don't they matter?

I always thought that newsletters were written primarily for the
subscribers, not the advertisers - I know that mine is. I seem to
recall when I subscribed to Elena's ezine that there was some
statement making it clear I would have to agree to receive the
solo mailings, but I don't recall anything that said " by the way
, don't subscribe if you aren't going to buy something" <g>


David Carter
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