Re: [epub] The vexed solo mailings debate

["Joan E. Meijer" <gorgeous@xxxxxxxxxxxxx>]

That's an interesting policy because of the way I receive e-mail.  I go down
the LOOOOng list of e-mail every morning and first I look for unsolicited
e-mail of any kind....all those numbers and yahoos are the first thing that
catch my attention to eliminate.  Just as I stand by my wastebasket and sort
my snail mail anything that vaguely resembles spam is automatically
eliminated.  Next I look for anyone I actually want to hear from.  Then I
begin the business of actually looking at the rest.  So I wouldn't last on
your list.  Not because I might not be a potential buyer.  But because I
wouldn't open your unsolicited mail.  I'm sure it's an excellent policy, and
it has another side.

Joan

Elena Fawkner wrote:

> Just to add my $0.02 on this subject ...
>
> I send one solo mailing each week at the same time as my
> ezine.  I do it, not for the advertising revenue per se, but as
> a way of cleansing my subscriber database of 'freebie-
> seeking tire kickers'.  I read an article a few months back on
> this subject and that's the author's term for those who will
> take what you have to give as long as it's free but woe betide
> you if you dare pollute their mailbox with anything else.
>
> Although I get paid for running these solo mailings, I do it
> primarily as a service for the paid advertisers in my ezine
> itself.  I want my subscribers to be buyers, not just passive
> readers, and I find I attract a lot of advertisers because of
> this policy.  In addition, I am attracting advertisers because
> of my zero tolerance policy on bounced mail.  I have Aureate
> Group-Mail set up to unsubscribe anyone whose mail
> is returned for whatever reason.
>
> Again, this is a way of keeping my list "clean" and ensuring
> my advertisers get the most bang for their buck.
>
> Elena Fawkner
> A Home-Based Business Online
> http://www.fawkner.com

--
MZ€  ’°



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