Re: [epub] A question about selling ads

[Elena Fawkner <elena@xxxxxxxxxxx>]

>    Date: Wed, 14 Jun 2000 13:00:46 -0400
>    From: John McDonnell <jaymack@ix.netcom.com>
>
>[snip] I want to
>present my idea to the publisher, but I need to know what a reasonable rate
>is for a sponsor ad that would reach that many people. What is the current
>CPM for advertising in e-newsletters?

Hi John:

You'll get a lot of varied responses to this one.  At the end of it all,
you'll probably think the answer is of the "how long is a piece of string?"
variety.

For what it's worth, I charge $5 CPM for classifieds and $20 CPM for
exclusive mailings.  I run 12 paid classifieds an issue and don't differentiate
on price as between positions (other than the top sponsor spot).  I run my
ads in pairs which are spread throughout the content of a long ezine.
I have a relatively targeted group (home-based business entrepreneurs)
of 5,000.

Some publishers will charge more than this CPM, some less.  As a
general rule, the more general the list (ie the less targeted the subscriber
base), the lower the $CPM and vice versa.  Again, though, there are
exceptions ... just how long IS a piece of string anyway?

Good luck on finding your magic number.

Elena

Elena Fawkner
Editor, A Home-Based Business Online ... practical home business
ideas, resources and strategies for the work-from-home entrepreneur.
http://www.fawkner.com/subscribe.html



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