[epub] Advertising help

[izaugg<izaugg@xxxxxxxxxxxx>]

There's been a lot of talk about advertising, I've noticed, so now my 
curiosity is piqued. I'm still working on publishing my very first 
business newsletter, so I'm still trying to figure a lot of things out.  
For one, my company is interested in ad swapping in our newsletter, so 
I've been put in charge of looking for other companies that would be 
potentially interested.

Unfortunately, most of my searches have turned up paid advertising 
(pay xxx per yyy amount of readers) which may be all and well 
eventually, but with our company shifting and changing so rapidly 
(I'm the first wave of employees they've ever had, in the first 
office they've ever had, the first time outside of their home town...
and oh, so much more!), we really are interested in doing the basic 
ad swap.

So here's the question: how do I find companies interested in this, 
or approach other advertisers with this scheme in mind?  So far, 
I've only managed to turn up a couple of contacts, probably enough 
for two newsletters.  I'm absolutely lost in long-term planning, 
though, at this rate.  Help!!

Irene Zaugg
T-Shirt King Newsletter Editor
http://www.t-shirtking.com/



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