RE: [epub] Email: HTML vs. Text?...

[Brian Alt <brian.alt@xxxxxxxxxxxxxxxxx>]

Hello again ;-)

>I'm not disagreeing that there should be a place where people can subscribe
>to, or get, the html version if they want it.  However, I don't think I'm
>losing ANY members because I use a text only format.  Nobody has EVER
>unsubbed with the reason being "Sorry, I only want to get a newsletter in
>html" and while it's possible, I don't think it's happening.

You're probably not missing out on any subscribers, agreed.
But HTML could potentially make your ezine stand out from
the pack in your readers' eyes.

>Maybe it's the niche crowd to whom I am catering (tarotists and
>astrologers) but I think that while html looks pretty, it doesn't offer
>anything that I am not offering in the text version.  Except eye candy!  =)

How about convenience, or an enhanced content experience? In other
words, the abilities to offer clickable links to URLs that would
otherwise wrap in a text email; to integrate images with the text
of your email; to offer search, subscription, recommendation, or
other forms; to include Web site navigation, thus encouraging repeat
visits to your Web site; to integrate your site colors, layout,
and logo to increase the power of your ezine's brand; to track
the number of people opening your email messages; and so on.

If images, stylized font, and the like were irrelevant, print
magazines and newspapers wouldn't spend the extra money to include
them. The do include them, because the experience is considered
superior in many ways to plain text.

Cheers,

Brian Alt
http://Ezine-Tips.com/




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