Re: [epub] about worldwidelists and other "services"

[Lewis Sandbeck <lewis@xxxxxxxxxxxxxxxxx>]

>I've seen a lot of you has talked about on how to get subscribers
>to your newsletters and so on. I mean, c'mon, why are ANYONE
>using services such as worldwidelists?! If you can't get subcribers
>any other way you should maybe try and re-think the fact why
>you are giving out the newsletter in the first case. My tip is to
>first of all find something that you know *a lot* about and that
>interests YOU *a lot*. This will shine through in your publications
>and make people get an "aha"-feeling. Second of all, to get
>subscribers try and figure out what people who likes the same
>thing you are writing about might like or NEED. For example,
>are you giving out a newsletter about how to do your own plumbing
>maybe you should seek out a newsletter/company that sells pipes
>and other things that might be needed in doing your own plumbing.
>There's also a chance that a man/woman interested in doing their
>own plumbing might be interested in carpentry, so why not try
>do to cross-ads in newsletters/sites about that?! You can trade
>adspace with each other. The possibilities are endless if you just
>sit down and think rational for a minute or two...
>

I don't look at purchasing advertising or buying space in a directory 
like WorldWideLists or EzinesCentral as a sign that people are not 
publishing the best Ezine that they can.   Ezine owners can look at how 
many subscribers they retain and see what kind of job they are doing.  I 
treat my newsletter like a Magazine and regardless of how good the 
content is you will find that Magazines advertise a lot to gain greater 
circulation.  I would imagine that most people that are looking to pay 
directories are already doing or have already done the things that you 
have listed.  I don't think that there is any doubt that adswaps have 
lost some of their effectiveness and it takes a lot of time to find a 
good match and arrange fair adswaps.  I still do them, but I value my ad 
space so it has to be an even swap.  The great thing about the web is you 
can get a lot of exposure for free but there is nothing wrong with taking 
it to another level and actually paying for some advertising if you have 
the means to do so, and by doing so, it doesn't reflect poorly on your 
publication.  Content is King, publish what you know, swap ads, share 
articles...  I totally agree with that, but there is nothing wrong with 
exploring other possibilities.

Lewis

---------------------------------------------------------
Lewis Sandbeck           - lewis@cumuli.com
Coupon Central           - http://www.couponcentral.com
ThriftyFun!              - http://www.thriftyfun.com
Cumuli Ezine Finder      - http://www.cumuli.com/ezines
ThriftyFun Recipe Finder - http://www.cumuli.com/recipes/
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