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Re: [epub] SINGLE Opt-In versus DOUBLE Opt-In.
  • To: <epub@xxxxxxxxxxx>
  • Subject: Re: [epub] SINGLE Opt-In versus DOUBLE Opt-In.
  • From: "Harry Neelam eNRG" <harryn@xxxxxxxxxxx>
  • Date: Tue, 31 Oct 2000 14:04:21 +1100
  • Organization: eNRG Neelam Research Group
  • References: <4.3.1.2.20001028040016.00bf4df0@netsoft01@mail.netnation.com>

Hello All,
From a business or "professionalism" point-of-view,
the difference between single opt-in and double opt-in is QUALITY.

With the first you may get a lot of "numbers" but then have a 
lot of unsubscribes plus a lot of  accidental addressees - those 
who didn't mean to but inadvertently subscribed  - and now don't 
know how to or are too polite to unsubscribe.

With the double opt-in, this much you know: those who subscribed are
aware they did, and most probably want it - until you disappoint them.

If you just want to be able to say "I have xxxx number of subscribers",
single opt-in is fine. If you are building a long term business or 
community - then go for the solid "stayers" - with double opt-in.
Regards

Harry Neelam
www.iloveyou.com.au
Free ebooks and resources

==================================================================
> Nathan Lynch wrote:

>
>    I'd like to hear a good explanation of the difference and
>    advantages-disadvantages of SINGLE Opt-In versus DOUBLE Opt-In.



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Replies
[epub] SINGLE Opt-In versus DOUBLE Opt-In. Eugene Mortimore
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