Re: [epub] Article Snippets VS The Full Article In Ezines

["Ray S. Whiting" <rwhiting@xxxxxxxxxxxxx>]

Personally I don't like "snippets"

I just scanned the list of articles at your website.   You publish an ebiz
newsletter -- one of eleventeen-dozen other similar pubs, many of which
publish articles from those same authors.   If you figure most of your
subscribers are interested in Ebiz, you can safely bet they subscribe to a
half dozen other ebiz pubs, and so they see the same articles from the same
authors many times.... why click to your website when there's a safe bet
they got the original article from the original author's own newsletter
already, OR they'll see it reprinted in their email later on.   You
eventually recognize names (like Jim Daniels, Phil Humpert, Brian Alt, etc.)
and you know where to find their original material .... and you get tired of
seeing the same names in a handful of  different newsletters each week.   I
couldn't help but think, "What's wrong with those publishers that they can't
write original stuff and have to reprint other people's things?"

I unsubscribed from all the publishers who consistently reprinted other
people's work -- I figured they were only doing it for the increased traffic
and resulting advertising revenue, without a passion for the content OR a
concern for the audience.  It was a waste of my time.  Most "ebiz"
newsletters are an utter waste for me.    More and more, people need quality
and original content, or you will lose them.  They subscribed to your
newsletter so that you would deliver to them the best information of the day
-- they don't want (or need) teasers that make them click to your website.

If you have built a relationship with your readers, and consistently
provided your own original content, you 'might' get away with snippets on
your own articles.

Just my own two cents' worth.

Ray Whiting


williec wrote:

> I was  just curious as to home many list members have
> experimented with sending out just a snippet of articles
> in your ezines instead of the full text.  I see a lot of
> publishers requiring readers to visit their website to get
> the rest of articles.  I am considering doing this too,
> realizing that this would both increase my website traffic
> AND allow me to run more of the tons of articles that I
> get every week.
>
> Any negatives to publishing just snippets??
>
> Willie Crawford

--
Ray Whiting
rwhiting@bellsouth.net
or ray@twoscoops.com
http://www.twoscoops.com



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