[epub] Re: (epub) research info question

["arrow publishing" <arrow@xxxxxxxxxxxxxxx>]

Lewis,
If the research is of particular interest to your readers,
why not try to go right back to the source of that research
for an additional comment. If you can speak with the person
who actually put the report together, and get a quote or
two (plus permission to quote some of the results from
those statistics) you will find that you will add a great
deal of strength to the material. As well, you'll be asking
questions that relate specifically to your readers, so they
will have the extra bonus of getting the material 'straight
from the horse's mouth'. In the print world, we'd call it
adding authority - think of it in the same light as a
testimonial. If you can get those quotes, it's going to add
considerably to the strength of your final presentation.

David Wheatley
Editor I-biz Gazette.
www.i-bizgazette.com




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