RE: [epub] software to track ad results

[john@xxxxxxxxxxxxx]

>>It is called Prolinkz and it looks very powerful, 
>>useful for many other things besides tracking ads. 

I agree it is some neat working software but it seems 
to me you get the same or better functionality out 
of common affiliate tracking software - maybe more. 
Many affiliate tracking scripts tell you how many 
unique clicks vs. multiple clicks, when the clicks 
came in and (if you set the up to work with the order 
forms) the conversion rates - which is even more 
valuable data for the newsletter marketer. You can 
even assign your advertisers the affiliate codes 
and let them check their advertising stats anytime 
using the affiliate online reporting feature that 
is commonly available with such software. 

If you just want to count clicks, there is a slick 
and dirty way you can avoid the need for any 
software at all by just using refer pages 
and counters. Easy, simple and (best of all) free. 

Using Prolinkz is certainly better than not 
tracking at all but before you go to the time and 
effort to install it you may want to search out 
some full fledged affiliate scripts or consider the 
tracking pages/counters method. 

John Nesbit 
ShagMail.com 



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