RE: [epub] software to track ad results

[Brian Alt <brian@xxxxxxxxxxxxxx>]

Hi John,

At 11:56 AM 1/17/2001 -0600, john@pennmedia.com wrote:
>I agree it is some neat working software but it seems
>to me you get the same or better functionality out
>of common affiliate tracking software - maybe more.
>Many affiliate tracking scripts tell you how many
>unique clicks vs. multiple clicks,

ProLinkz does that.

>when the clicks came in

It does that too.

>and (if you set the up to work with the order
>forms) the conversion rates - which is even more
>valuable data for the newsletter marketer.

True. If you want to track orders, you'll need to
use something more sophisticated (and probably more
expensive) than ProLinkz.

>If you just want to count clicks, there is a slick
>and dirty way you can avoid the need for any
>software at all by just using refer pages
>and counters. Easy, simple and (best of all) free.

Although using that method you would lose out on the
"time of the clicks" and "unique tracking" functionality.
This could present a real problem if you're running
cost-per-click campaigns. You'll also spend a lot
more time setting up refresh pages for each ad or
campaign.

>Using Prolinkz is certainly better than not
>tracking at all but before you go to the time and
>effort to install it you may want to search out
>some full fledged affiliate scripts or consider the
>tracking pages/counters method.

I think ProLinkz is a nice middle-of-the-road solution
in terms of both price ($45) and functionality. It's
also very easy to install, even for the CGI newbie.

Here's my review of the script that Binky referred to:
http://ezine-tips.com/articles/management/20010112.shtml

Food for thought,

Brian Alt
http://EmailPossibilities.com/
Comprehensive Email Publishing Solutions




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