[epub] Subscriber Percentages

[KKhalife@xxxxxxx]

I know from participating in this list for the past few months that some of 
you have e-zines with huge numbers of subscribers and others have much 
smaller circulations. But regardless of the size of your lists, what factors 
do you use to determine if "enough" visitors to your site are subscribing? I 
know that we'd all like 100% of 'em to, but since that's not possible, is 
there any rule of thumb on what a good rate is?

Thanks,
Katherine Khalife
http://www.museummarketingtips.com
The Web's marketing tips andtools
resource for museums, historic sites
and heritage attractions


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