[epub] TV + Radio interviews

["John Dunne" <john@xxxxxxxxxxxxxxxxxxxxxxxx>]

Hi Marisa,

sorry for the delay getting back to you.  I had a deadline to meet and didn't
get back to email yesterday.

Both my first TV and radio interviews were for my Second published book
Writing for the World Market.  I had done all the usual things like sending
out press releases, media packs and review samples to local and
national stations but got little response - the best was "we will keep you
in mind if a space should become available."

About the same time I met a retired cameraman who had worked for the
BBC who was being interviewed about a travel book he had written.  I did 
some design work for some promotional postcards he wanted to advertise 
his books and in return he mentioned my book and name to a researcher
at the local BBC radio station.

They arranged an interview for two months later based along the theme
of a local writer who self-published and sold well (1400 copies in the first
month) after it had been rejected by 10 large publishers.  I got a 15 minute 
interview and was then allowed to stay in the studio and answer telephone
questions from listeners.  That show had an audience of about 2 million.

24 Hours after that interview I got a call from the local Cable TV channel
who had heard the radio interview and wanted to make a news item for
their "News Makers" section.  I got 3 minutes to talk about my book with 
another minute of background information from the interviewer.  That had
a audience of about 600K.

While at both interviews I enquired about whether they had seen the PR,
media packs and samples I had sent out and neither recalled having seen
them - despite the fact one studio assistant at the radio interview was using
one of the book marks from the media pack in her notes.  "Oh yeh, I didn't
realise," she said when I pointed it out to her.

One valuable piece of information my ex-cameraman friend gave me was
that if I wanted to get interviewed again later for another book or other event
is not leave contacting the stations until it came out, but to stay in contact on
a regular basis.  

I already had a newsletter I sent out to all the stations telling them about my
activities each month, but I wanted something out of the ordinary, something
to keep me in direct contact with the interviewer as well as the researcher.
The radio station has several talk shows with regular phone in competitions
so I stated phoning in every few days.  I might only get through to the presenter
once a week or every other week, but he soon became familiar with my name
and now asks how my books are doing every time.  

When I stated editing a short story and poetry magazine he quickly seized
the opportunity to set up an interview.  This time it lasted an hour as part of
a country wide arts feature with more listener phone ins.

I have now expanded on this method to phone in to every radio talk  show which
covers the subjects which could provide some promotion for me.  Many of the 
regional and national TV news programs also invite emails on the subjects
currently in the news.  This has given me several opportunities to talk about
e-books which I began producing a year ago on a computer and science
program on another radio station which has led to invitations to talk about
them at several schools and colleges.

I hope this is the sort of information you need, Marisa.


John Dunne
http://members.fortunecity.com/regentbooks/RPindex.html





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