RE: [epub] Getting subscibers

["Tonyia Young" <charmwrite@xxxxxxxxxxxxxx>]

Hi Chris,

I believe the longer your message is the less effective it becomes. Most any
kind of advertising, particularly e zine advertising, should be short,
informative and to the point. I have several I use, but here are two I
sometimes use.

----------------------------------------------------------------------------
-----------------------------------------------------------------------

GET YOUR FREE PUBLISHING NEWSLETTER AND ENJOY FREE PROMOTIONS TODAY!!!!!

Author articles welcome! Two FREE books when you sign up at
emarketplace-subscribe@topica.com

----------------------------------------------------------------------------
------------------------------------------------------------------------

We, at Charm Write Publishing warmly invite you receive publishing news,
author and book reviews, tips from the pros, best e markets and free
promotional offers and self-promotion markets and more through the FREE
Electronic MarketPlace ezine, by sending e mail to
emarketplace-subscribe@topica.com.

----------------------------------------------------------------------------
----------------------------------------------------------------------------
----------------------------------------------------------------------------
-----------

I have several others I also use depending on what market of readers I'm
trying to reach.

Remember we are dealing with the Internet, and that angry clicking mouse
when information becomes too long. I myself might read a few lines of
advertisement, but might refrain from reading the topical advertisement
format, such as you are using. I simply haven't the time. I was a public
relations specialist and editor in the print industry before getting
involved in e publishing. Your ad format would be perfect for print, but we
are dealing with very short attention spans on the net. They scan
information, rather than reading it in detail, unless, of course, they are
deeply interested in a subject matter.

And I can say I haven't found lists to be all that highly effective in
advertising because people are looking to either obtain needed information
or are seeking ways to advertise their own product, rather than ingest
information about services elsewhere. That doesn't mean it isn't effective
in other ways. It lets people know you exist and what you offer. If they see
you participating enough and find your information useful they often will
visit your website or e mail you personally. It's also a way to make
contacts, swap ads, and gain some great information, or possibly even form
some partnerships. And word of mouth travels from there ...the best form of
advertising that exists, even on the Internet.

Hope this helps,

Tonyia Young
http://www.charmwrite.com (under recontruction)
charmwrite@charmwrite.com



 -----Original Message-----
From: 	kk [mailto:kkkonto@priv5.onet.pl]
Sent:	Tuesday, January 30, 2001 7:06 PM
To:	epub@yahoogroups.com
Subject:	Odp: [epub] Getting subscibers

Hello everyone!
Thank you (Mari & Tonya) very much for valuable answers.

One more thing/question:
What kind of advertising of ezine is more effective?
The long description of content or rather short mention of topics.

log version: scheme----------------
-intro-
topic1:
- sub-topic11
- sub-topic12
- sub-topic13

topic2:
- sub-topic21
- sub-topic22
- sub-topic23

topic3:
- sub-topic31
- sub-topic32
- sub-topic33

*This kind of ads I use sometimes on news groups advertising news issue of
me ezine.

OR RATHER this ads should be short similar to ads in ezines.

Any thoughts?

Chris



///////////////////////////\\\\\\\\\\\\\\\\\\\\\\\\\\\\

           Imagine the ROI of email campaigns
 based on a current 360 degree view of your customer.

Responsys Gateways synchronizes actionable touch point 
data to optimize your email campaigns. Learn more from 
a FREE white paper or webinar.
<a href=" http://opt-influence.com/c/pl.cgi?responsys13 "> 
 AOL click here</a>

********************************************************

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/