RE: [epub] A Lockergnome in our midst

["Diana Ward" <dianaward@xxxxxxxxxxxxxxxxxxxxxx>]

Chris, I agree with you in principle, and when given the 
choice, choose html mail for my own ezine delivery. (Such 
as the hundreds of Lockergnomes I've collected over the 
past two years.) However, my market is primarily people 
who are new to computers and the Internet, and the kinds 
of questions I get about the rock bottom basics of using 
a computer and the web make me frightened of what might 
happen if I sent them html email. Many of them are still 
web surfing with the old 386 computer they got at the 
garage sale.

Diana Ward
http://forwardproductions.com 
Forward to Online Success E-zines 
-- Make It Easier, Faster, and More Successful!!! 
...We've searched the Net and found the treasure for you! 
Subscribe: 
http://forwardproductions.com/subscribe.html

-----Original Message-----
From: Chris Pirillo [mailto:seven@lockergnome.com]
Sent: Tuesday, January 30, 2001 12:38 PM
To: epub@yahoogroups.com
Subject: RE: [epub] A Lockergnome in our midst

Come up with a good argument why one should NOT use HTML mail; I've been
doing it for two years solid. If it was bad, I wouldn't be doing it. Tell ya
what? We've been getting ~7.0% CTR with text ads at the bottom of our HTML
issues. The text weekly, while lively, doesn't fare so well.

Sorry, even with my most recent round of ad swaps, the best exchanges
happened with those who were: a) using Lyris, and b) distributing in HTML.
Why? Because you can insert a form that auto-includes one's e-mail address.
The argument of using an e-mail alias is valid, too. But when it comes to
electronic information delivery, the Web spoiled us. Period. Text bad. HTML
good.

Unless you're a die-hard pine freak or don't understand HTML basics. It
ain't rocket science, ya know.

Chris "Hornet's Nest" Pirillo



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