[epub] html versus text - The final word (according to Cantu)

["Cantu from HumorMall.com" <HumorHelper@xxxxxxxxxxxxxx>]

> <<snipped>>
> > The conclusion seems unavoidable to me - it is
> largely HTML format publications that will make it as 
> major, long term, viable media.
> 
> Well put, Alan.
> 
> The 'text vs html' debate has been raging ever since
> I got involved with 'lists/discussion groups/newsletters/ezines and
> the like some 5 years ago.
> 
> At that time, the primary detractors were the owners
> themselves, who presented a multitude of  reasons why HTML based
> newsletters just were not feasible. Well, the tide has turned
> and it now appears the general email reading public has expressed the
> desire for HTML.

Cantu says,
Why think in terms of "either or" instead of "for what
purpose"?

People thought televison would destroy movies and
radio. But radio and movies still exist. They just
serve different markets at different times with
different needs.

Besides being a writer I am also a professional
speaker.  Most of my colleagues are appalled that I
don't use power point. I am not a power point guy. I
am a content guy.

If you are an html fan do html and find your audience.
If you are a content-text guy (like me) do
content-text.


Long live html. Long live text. 
++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copy writing secrets you won't find any where else.
Now have sales I can attribute directly to improving
my ads by using his principles. Cantu says, "This
course is by David Garfinkel whom I've known for more
than 15 years." http://www.roibot.com/w.cgi?R4743_CCD 


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