Re: [epub] an exit poll on html

[drmani@xxxxxxxx]

Hi.

V.J.Billings wrote:
> Are you leaving because the newsletter was received with coding or was
> gobbledygook?

> All six said NO!

This only reinforces the point that content, rather than format, is
more important for *most* ezine subscribers.  Of course, an
attractive format makes good content even more attractive.
But if your content doesn't appeal to your audience, it won't
matter at all how attractively it is packaged - you'll still lose
readers.

> It made me feel more confident in our html endeavor.

My friend, who is editor of a respected medical journal, writes
about some submissions:  "The author's conclusions are not borne out
by the data presented" !  <g>  

What such a finding should make you feel confident about is that your
 *content* is good, and that it wouldn't matter if you sent it out in
unformatted boring plain text, people would *still* read your zine - very
good news for any ezine publisher.

Comments?




///////////////////////////\\\\\\\\\\\\\\\\\\\\\\\\\\\\

           Imagine the ROI of email campaigns
 based on a current 360 degree view of your customer.

Responsys Gateways synchronizes actionable touch point 
data to optimize your email campaigns. Learn more from 
a FREE white paper or webinar.
<a href=" http://opt-influence.com/c/pl.cgi?responsys13 "> 
 AOL click here</a>

********************************************************

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/