Re: [epub] day tips.com

[Mickie Kennedy <mkennedy@xxxxxxxxxxx>]

>Mickie:
>I hope you don't mind but I visited your site and have
>a few questions.  My ezine is a couple years old but I
>don't have nearly as many subscribers as you do.  So,
>I was wondering..
>
>What has been your most effective method of pulling in
>subscribers in order to create such a huge subscriber
>base.  How are you generating traffic to your website
>and is the Amazon "honor system" working for you.
>
>Thanks so much!
>jackie hale
>http://www.betweenfriends.org
>
Jackie,

Income from Amazon's "honor system" has been very modest --
under $1,000 which isn't very much when you take into
account our number of subscribers and what we earn running
ads both on a CPM and CPA (cost per action) basis.  But
worth trying I guess as it has been a slow first-quarter.

The most effective way of pulling in subscribers is paying
for it, whether through an affiliate program or advertising
campaign.  Pay-per-click search engines and the like just
never work out.  I set up monitored links and found that
about 12 percent from GoTo.com converts and less than 1
percent of traffic from other search engines (like
FindWhat.com, ePilot, etc.) convert.  The figure was close
to zero percent for incentivized traffic (reward programs
are a waste - they produce traffic and NOTHING else.  If you
use them, monitor traffic for conversion as they will not
convert -- at all). My red flag alert goes crazy at less
than 1 percent conversion as we're talking $1 per subscriber
or more at .01 per click (and many were for more than that
with "ezines" and targeted keywords).  Your risk with an
affiliate program is minimal. You only pay for subscribers
-- and most will have fraud prevention in place so the same
IP address can't plug in names all day.  If you feel you
can't afford a programmer to get you up and running
(integrating you with a good affiliate program such as
cj.com or clickxchange.com) but are spending more than $100
a month on per-click Search Engine listings, I say you can't
NOT afford to use an affiliate program.  My programmer
charged less than $100 to integrate DayTips with ClickXchange
and also with cj.com. This is not rocket science.

Traffic now is minimal as I've gone from .50 per subscriber
down to .10 over the past year.  As you can imagine, I was
gaining a lot of subs at .50 but was also selling out my
ad space.  Now is a different story.

Warm regards,

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Mickie Kennedy                       mailto:mkennedy@daytips.com
DayTips.com                             <http://www.daytips.com>
Tel: (410) 732-0871          "Give your e-mail a daily checkup!"
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