Re: [epub] Selling Ad Space

[Christopher Knight <christopher.knight@xxxxxxxxxxxxx>]

At 10:01 PM 3/10/2001 +0000, Mary Anne Hahn wrote:
>I have just topped the 1000-subscriber mark and am now interested in
>selling ad space.
>----------------------8<-------snip----------8<------
>My question is, how do I let these companies know my publication
>exists without spamming them? I have just posted ads on a copy of
>auction sites, but what are some other ways to sell one's ad space?

Have you considered:

         + snail mail
         + postcards
         + sending a media kit via postal mail
         + CALLING them on the telephone
         + creating a community for your potential advertising
           clients and advertising to them via that community as
           a lower cost way to attract sales
         + building a sales team to do this function for you, but
           this is a more attractive option after you have 10K+
           subscribers.

Recently iMarketingNews thought it was interesting that an email
list hosting service provider delivering 3 billion emails a year
would not use our own email technology but rather would build our
sales via snail mail marketing:  Here is the full article:
http://www.imarketingnews.com/cgi-bin/artprevbot.cgi?article_id=13523&dest=a 
rticle


Cheers!
Christopher M. Knight, CEO
SparkLIST.com Corporation • The Business Email List Experts •
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Tel: +1 888-SparkNET, ext 212  or   +1 920-490-5901, ext 212
Private Fax: +1 920-490.5909  •  http://SparkLIST.com/
---------------------------------------------------------------



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