Re: [epub] Selling Ad Space

[LABLaughs@xxxxxxx]

I think that unless you're big enough to have a dedicated ad sales team, or 
quite a big marketing budget nowadays, then you're in trouble. Just a couple 
of years ago, it was possible to make a very good living from a daily 
jokelist with 50,000 subscribers selling ad space at $3 CPM, that's $150 a 
day, most days of the week and with very little running costs... there were 
always advertisers looking to buy ad space, and other listowners could put 
you in touch with advertisers. Not to mention the big ad brokers.

Now the situation has changed so much. We have 130,000 subscribers and our 
website gets 2 or 3 million pageviews per month, but almost 100% of our 
inventory sits unsold. We do the best we can from affiliate programs, but 
CPMs and advertisers just aren't what they used to be. Yesterday we dropped 
CPMs from $2.50 to $0.50 CPM, let's just hope that that helps to sell some 
space!

If anybody knows of any brokers/advertisers that'll buy banner/ezine ad space 
at that rate I'd be interested in hearing from them.






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