Re: [epub] re aol and html

[Elena Fawkner <elena@xxxxxxxxxxx>]

Rose, on the "to HTML for AOL or not" question, one option
you may want to consider is to include an aol-friendly links
section at the end of your ezine.

I've seen this done by other people.  They just include a note
at the beginning of the ezine alerting AOL readers that "AOL
friendly" links are available at the end of the ezine.  That way,
they don't have to have unwieldy HTML coding interrupting the
flow of the main body of the ezine.  You would just put a
plain text description of the link so people could tell what
it related to, followed by the HTML coding.

May have some positive advertising implications for you too
when you get to that point.  If you have a significant body
of your subscriber database scrolling down to the very end
of the ezine to pick up the links, an advertiser can be
reasonably confident that their ad will be seen even if it's
in the bottom third of the ezine.

Elena Fawkner
A Home-Based Business Online
http://www.ahbbo.com



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