[epub] Web Metrics in email marketing

["Mark Blackburn" <mark@xxxxxxxxxxxxx>]

Hello,

I am seeking some some advice on web metrics with regard to email marketing.  What I mean is can anyone recommend some credible sources of statitistics on the following.

-average % of recipients opening an opt-in newsletter
-average % of recipients clcking on one link or more
-average % of recipients registering for an offer (through a link)

I know these figures are wholly dependent on demographics, targeting and quality/relevance of offer.

Specifically in this case I am trying to evaluate the effectiveness of an email campaign recently conducted.

Of the highly targeted sample emailed 50% clicked through to a link.  From there 15% registered for the offer.

How does this compare?

Regards,

Mark Blackburn
02 9247 6633
0411 251 877
www.adline.com.au



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