Re: [epub] Re: How much to charge for ads?

[PhilT81@xxxxxxx]

> With 405 subs, you would have to have a very active, dedicated  
> group to demand much. Considering that it won't cost you anything 
> you aren't putting out already to run it, I would keep it low, say 
> $5 an issue, just to get the ball rolling. If you see results, 
> offer a premium spot for $10, and take it from there.

$10 per issue? That's $25 CPM. Many publishers aren't even getting 1/10th of 
that. Unless you have an extremely targeted list, you're not going to get 
more than $1 CPM. The best thing for such a small list to do is run affiliate 
ads until they reach the point where they can start to sell adverts, this is 
usually somewhere around the 10,000 mark.


------------------------------------------------------------

       ATTENTION EZINE PUBLISHERS AND LIST MODERATORS:
          Where do you turn when sticky issues arise 
               with subscribers or list members? 
                   Don't bother Emily Post. 
    Send your questions to Etiquette Specialist Tonya Chao.
Join List-Etiquette mailto:join-list-etiquette@list-etiquette.com

------------------------------------------------------------

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/ 

Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/