[epub] Re: How much to charge for ads?

["Darlene Bishop" <dbishop@xxxxxxxxxxxxxxxxxxxxx>]

>    Date: Tue, 26 Jun 2001 11:35:20 EDT
>    From: PhilT81@aol.com
> Subject: Re: Re: How much to charge for ads?
>
> $10 per issue? That's $25 CPM. Many publishers aren't even
getting 1/10th of
> that. Unless you have an extremely targeted list, you're
not going to get
> more than $1 CPM. The best thing for such a small list to
do is run affiliate
> ads until they reach the point where they can start to
sell adverts, this is
> usually somewhere around the 10,000 mark.

Since, I believe this conversation started because someone
*asked* to buy advertising space, I'd tell them $5-10 per ad
and let it go at that. You're not going to get more than
that, but if they're interested in reaching your audience,
they'll gladly pay a little bit. I did it myself when my
ezine was this size.

Darlene Bishop
ChristianBookcase.com
http://www.christianbookcase.com
Inspirational Works from Inspirational Writers


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