Re: [epub] Re: How much to charge for ads?

["Dr.Mani Sivasubramanian" <drmani@xxxxxxxx>]

Hi all.

>$10 per issue? That's $25 CPM. Many publishers aren't even getting 1/10th of
>that. Unless you have an extremely targeted list, you're not going to get
>more than $1 CPM. The best thing for such a small list to do is run affiliate
>ads until they reach the point where they can start to sell adverts, this is
>usually somewhere around the 10,000 mark.


I'm sure this conventional thinking has many people nodding in agreement.
I followed the same advice, before deciding to act on someone's suggestion
to just "go for it" and see what the market will stand.

To my surprise, I sold top spot ads for $40 each, when I had 1750 to 2000
subscribers - a CPM of close to $20.  Ad affiliate programs were offering to
sell my ad inventory for CPM of $1 to $2 at the time !!!

The lesson I learned: There is no logic or rationale to ad pricing on ezines.
Test out your market - you just might be pleasantly surprised.

-- 
Dr.Mani Sivasubramanian, M.D.
Cardiothoracic Surgeon

Heart Disease Online
http://www.DrMani.com
drmani@vsnl.com


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