Re: [epub] Improving Confirmation Rates

[Sharon Tucci <sharon@xxxxxxxxxxxx>]

At 08:31 AM 7/13/01 -0400, Debbie Adams wrote:
>rewording my confirmation request letter?  Any ideas?  I refuse to go
>to a single opt-in method.

I'm curious - why do you refuse to go to single opt-in?

As an FYI - we've had clients experiment with all sorts
of ways to increase the responsiveness to double opt-in,
but overall the average seems to stay between 25-30%
regardless of what is done.

Regards,

Sharon Tucci
http://www.ListHost.net


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