re: [epub] Newbie Question on Advertising

[John Botscharow <john@xxxxxxxxxxxxxxxx>]

 >>  Hello

 >>  Newbie Question!  What's the difference between ads and sponsors, 
Ad in the broad sense mean ANY advertising, but more often refer to classified ads - 5 lines or so. Sponsor can mean either an advertiser who supports an entire issue or a larger and more prominently placed ad. Also, there are solo ads, which are sent out all by themselves - one ad per mailing.

and what
 >>  is an affiliate program? 
An affiliate program is when you sign up to sell someone else's products and they pay you a commission on each sale. It also refera to the software used to manage affiliates.

 Also, I've seen references to "CPM" - what is
 >>  this?

CPM== cost per thousand. Very Large lists charge by how many emails you want to send out- you do not need to send to their entire list. The costa are stated per thousand emails.

 >>  Looking forward to your replies, thanks in advance!

 >>  Anne



 

Best regards,

John Botscharow
Partner 3R Marketing
REAL Help From REAL Marketers
http://www.3r-marketing.com



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