Re: [epub] A Marketing Dilemma

[Neil Rosen <i_publish@xxxxxxxxxx>]

SEE SOME THOUGHTS BELOW IN CAPS

> I posted this question on a marketing bulletin board and got 
some great
> ideas but I wanted to ask the list concerning one of the 
responses I
> recieved since you are the e-zine "guru's" :-)
> 
> 
> 

If I allow my current reviews to be reprinted in other 
newsletters then what reason does the reader of THAT newsletter 
have to subscribe to mine? IF YOU LIMIT WHAT IS REPRINTED THEY 
HAVE MORE REASON TO SUBSCRIBE TO YOUR NEWSLETTER FOR THE REST 
OF THE STORY OR FOR THE OTHER REVIEWS

If I turn down reprint requests, then I am turning down free 
publicity. YES, BUT ALSO DEFINE THE QUID PRO QUO - I.E. YOU CAN 
REPRINT THE FOLLOWING WITH THE ADDED FEATURE OF A SIGN-UP 
BUTTON TAGGED TO THE REPRINT

> If I DON'T put my reviews on my website then future visitors 
cant see the content/quality of my newsletter and they can't 
click on the affiliate links (for the good reviews) which means 
I lose income. But if I put the reviews on my site, what reason 
is there to subscribe to the newsletter? PEOPLE SUBSCRIBE FOR 
WHAT IS COMING IN THE FUTURE - SURE THEY CAN COME TO THE SITE 
(POSTED IN TIME DELAY FROM THE NEWSLETTER BY A WEEK OR TWO) OR 
GET THE CONTENT FIRST DELIVERED DIRECTLY TO THEIR DOOR - THE 
ARCHIVED CONTENT WILL ALSO DRIVE TRAFFIC FROM CURRENT 
NEWSLETTERS DIRECTLY TO PAST ARTICLES.
> 
> I'm doing this part time. I've done the route of the "content 
driven" site before and I know the time involved. Which is why 
I wanted to create a newsletter focused site. Yet I would still 
like to make a profit too!

VALUABLE CONTENT WILL DRIVE LOYALTY TO YOU AND TO THE PRODUCTS 
RECEVING POSITIVE REVIEWS - LOTS OF REVENUE OPPORTUNITES ONCE 
THE NUMBERS MAKE SENSE WITHOUT HAVING TO FALL INTO THE TRAP OF 
SEEMING TO "SELL" REVIEWS. BUILD YOUR BRAND FIRST.

> 
> Another women agreed with him and said that she would pay $25 
for such a
> column.
> 
> My question to the list is this...How many of you actually 
PAY for some
> of
> the content in your newsletter? I've never heard of this as 
far as doing
> it
> in e-zines. I would appreciate your input. While it sounds 
like a great
> idea, I wonder how many actually do it "In real life"

MY EXPERIENCE IS THAT VERY FEW PAY WITHOUT GREAT BRAND AWARENESS
> 


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