[epub] Is ezine link clickability really a big deal?

[drmani@xxxxxxxx]

Hi all.

In connection with the discussion on clickable links on
AOL, I'm curious to know if someone has (or knows of)
data on just how many readers CLICK on clickable links
in ezines, versus cut and paste them into a browser
window?

Personally, I read most ezines offline and
don't click on links in them.  If there's something I
like, or am interested in, I either cut-and-paste them
into a folder for later browsing or write down the URL
on a piece of paper.

Obviously one of the reasons HTML ezines are being so
strongly praised is the clickability of links, but is
it really such a big deal?

Mani Sivasubramanian
Ezine Launch
http://www.EzineLaunch.com


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