[epub] RE: Is ezine link clickability really a big deal?

["Mark Brownlow" <mark.brownlow@xxxxxxxxx>]

Dr.Mani asked:

> I'm curious to know if someone has (or knows of)
> data on just how many readers CLICK on clickable links
> in ezines, versus cut and paste them into a browser
> window?

> Obviously one of the reasons HTML ezines are being so
> strongly praised is the clickability of links, but is
> it really such a big deal?

Very interesting point Mani!

I've no data, but just the observation that the harder you make it for
people to visit a URL, the less people will do so.

It may not seem like much for someone to open their browser and cut and
paste in the URL, but everything I've seen online tells me that it's enough
to stop some people (especially those under time pressure or unsure of the
value of the url) from visiting that URL.

Another problem with cut and paste is that people may selectively cut and
paste. Meaning they may leave off referral information, for example. Which
in turn means your tracking gets skewed, or your advertiser doesn't credit
you with the clickthrough, or you receive no affiliate referral fee.

Mark

Mark Brownlow
Web publisher and writer
http://www.KeepingtheKey.com/
A new approach to ezine development



------------------------------------------------------------
               >>> Attention Publishers <<< 
                  Opt-Influence wants you! 
       http://opt-influence.com/publishers/index.php
        We have advertisers looking for publications
      in the areas of travel, IT professionals, human 
         resources, small brick & mortar businesses, 
         home improvement and games. Sign up today!     
------------------------------------------------------------

To subscribe to Epub, mailto:epub-subscribe@egroups.com
To unsubscribe, mailto:epub-unsubscribe@egroups.com
Digest version: mailto:epub-digest@egroups.com
Epub archives: http://EzineSeek.com/archives/ 

Your use of Yahoo! Groups is subject to http://docs.yahoo.com/info/terms/