re[2]: [epub] Is ezine link clickability really a big deal?

[John Botscharow <john@xxxxxxxxxxxxxxxx>]

 >>  The links are the most important part of the ezine.

Amen on that! One other piece of advice regarding links, especially if you send your newsletter out in HTML. Type out the whole link as the clickable text. I had a number of subscribers take me to task for that on one of my lists. I used to use ACTION words as the clickable link and a number of them get very upset.


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